Custom Made
Build Your Hat
Built your way.
Pick the hat.
Pick the patch.
We'll build it in the shop.
Every Rust & Reef hat is made to order — somewhere between the west and the waves.
1. Hat Style
Start with the style and color that fits you best. Every hat is selected to match the Rust & Reef coastal-western feel.
2. Color
Every hat is ordered as it comes in — no minimums. Available colors depend on the hat style you choose.
3. Embroidery Patch
Choose from our collection of Rust & Reef patches — each one designed in-house and inspired by old trucks, saltwater, and western roads.
Jesus Saves
+$10
Vintage Truck — Westbound
+$10
Coastline Cowboy
+$10
Truck and Board
+$10
Coastline Cowboy Cursive
+$10
Pray for Surf
+$10
Westbound Truck Emblem
+$10
Hat Preview
Select a color to preview
Order Summary
How It Works
Step 01
Choose Your Base
Start with the style and color that fits you best. Every hat is selected to match the Rust & Reef coastal-western feel.
Step 02
Add Your Patches
Choose from our collection of Rust & Reef patches — each one designed in-house and inspired by old trucks, saltwater, and western roads.
Step 03
We Stitch It
Once your order comes in, we build your hat in the shop and get it ready to ship your way. Because each hat is made to order, please allow up to 2 weeks for it to be built and shipped.